Last Update on : March 12, 2008
DENSO announces motor sport sponsorships for 2008
 KARIYA – DENSO Corporation today announced its motor sport sponsorship plan for the 2008 season. DENSO will continue to sponsor teams participating in the world’s top motor sports including FIA FORMULA ONE WORLD CHAMPIONSHIP (F1), FIA WORLD RALLY CHAMPIONSHIP (WRC), and FIM ROAD RACING WORLD CHAMPIONSHIP (WGP). DENSO will also support TOYOTA TEAM SARD in the SUPER GT.
We hope to contribute to the development of motor sports and improve our name recognition through our sponsorships with these motor sport teams,” said Koji Kobayashi, DENSO senior managing director responsible for the Corporate Center and Electric Systems Business Group. “Also, we are using our experience in developing products for motor sport vehicles, which drive under extreme conditions, to develop more advanced technologies.”
DENSO’s sponsorships include:
FIA FORMULA ONE WORLD CHAMPIONSHIP (F1)
DENSO will support Panasonic Toyota Racing as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs, radiators, oil-coolers and alternators to the F1 car.
FIA WORLD RALLY CHAMPIONSHIP (WRC)
DENSO will support the Subaru World Rally Team as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs and sensors for the engine management system of the WRC car.
SUPER GT (GT)
DENSO will support TOYOTA TEAM SARD as the main sponsor for the second consecutive season. The DENSO DUNLOP SARD SC430 will be entered in the GT 500 class. DENSO’s engine management systems, spark plugs, starters, alternators, radiators, oil coolers and various types of sensors will be installed in the DENSO DUNLOP SARD SC430.
FIM ROAD RACING WORLD CHAMPIONSHIP (WGP)
DENSO will support the LCR Honda team for the fifth consecutive season. DENSO will also continue to supply spark plugs for the Honda MotoGP motorcycle (RC212V type).
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs approximately 112,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2007 totaled US$30.6 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan.
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